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BAMUBAMU

Featured original IP:Featured IP: Dưa Nhỏ

We bring IP to life.

We create, develop, represent, and commercialize Intellectual Property (IP), transforming characters, stories, and ideas into content, products, and experiences.

Let's work
together
(01)Who we are

We don’tjust createcharacters.We buildwhat they canbecome.

BAMU is an IP company connecting creativity with commerce. From character development and animation to licensing, products and experiences, we help intellectual property reach its full potential.

More about BAMU
Based in
Ho Chi Minh City, Vietnam
Structure
Four integrated divisions
What we are
A pan-entertainment IP company
(02)Our ecosystem

One ecosystem.Endlesspossibilities.

Four specialized divisions. One shared ambition: bringing intellectual property to life.

  1. 01LicensingConnecting IP with opportunity.IP sourcing · Representation · Licensing-in & licensing-out · Brand matchmaking · Localization · Commercial licensing development
  2. 02StudioFrom imagination to animation.Character development · 2D animation · 3D animation · Visual storytelling · Branded content, BAMU Studio website (opens in a new tab)
  3. 03OriginalsCreating characters for the next generation.Original character IP · World & story development · IP investment · Long-term IP stewardship
  4. 04CommerceBringing characters into the real world.Merchandise · Collectibles · Retail activations · Brand collaborations · Pop-ups · Consumer experiences
(03)Selected work

Ideasmade real.

Discover how we turn characters, creativity and partnerships into real-world possibilities.

Dưa Nhỏ in 3D: a boy in a nón lá conical hat and hand-drawn cardboard armour marked “Dưa Nhỏ”, mid-stride
01

Dưa Nhỏ

A key original IP in the BAMU ecosystem: a character developed and nurtured in-house for long-term creative and commercial potential.

BAMU Originals · Original Character IP

KAYOU IP products display column inside a bookstore, with Naruto artwork and the line “Here for the superfans”
02

Nhà Sách Phương Nam: Strategic Retail Partnership

Through our key strategic retail partnership with Nhà Sách Phương Nam, BAMU helps brands like KAYOU bring IP-driven products to the shelf, securing in-store placements for a portfolio spanning Naruto, My Little Pony, Demon Slayer, Free Fire and Mobile Legends: Bang Bang.

BAMU Commerce · Strategic Retail Partnership

Dưa Nhỏ sinking through deep blue water in a trail of bubbles, a still from the Dưa Nhỏ animation by BAMU Studio
03

Dưa Nhỏ Animation

Animated storytelling that takes Dưa Nhỏ from character sheet to screen, produced by BAMU Studio.

BAMU Studio · Animation Production

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(04)How we bring IP to life

From possibilityto reality.

Five connected capabilities. The route through them depends on the IP: whether we are creating a character from scratch or opening new doors for one that already exists.

  1. Discover

    Identify IP opportunities, audit characters, understand audiences and explore commercialization potential.

    Pathway A · step 1Pathway B · step 1

  2. Create

    Develop original characters, mascots, worlds, stories, animations and creative content.

    Pathway A · step 2

  3. License

    Connect IP owners with brands and structure commercial licensing opportunities.

    Pathway B · step 2

  4. Protect

    Support appropriate ownership, intellectual property protection, usage rights and brand guidelines.

    Applies across stagesPathway A · step 3

  5. Bring to Life

    Commercialize IP through animation, merchandise, collectibles, retail, collaborations and experiences.

    Pathway A · step 4Pathway B · step 3

(05)Who we work with

Creativity meetsopportunity.

(06)Insights

Ideas, insights& perspectives.

All insights
KAYOU IP products display column inside a Nhà Sách Phương Nam bookstore
IP Commercialization

From licence to shelf: how character IP reaches retail in Vietnam

A strong character is only half the story. Getting it in front of fans takes the right retail partner, the right placement and a reason to visit. Here is what we have learned bringing KAYOU IP products to Nhà Sách Phương Nam.

(07) Let's collaborate

Let’s bringsomethingto life.

Whether you own a character, are building one, or want to bring IP into your brand or store, tell us what you have in mind.

Let's talk

Drop us a line

hello@bamuvn.com

What can we help with?